Agency Manifesto

We Don’t Serve
Everyone.

We Serve Dentists.

A “Jack-of-all-trades” agency is a master of none. You cannot market a £25,000 Full-Arch Implant case the same way you market a pepperoni pizza.

We burned the bridges to every other industry so we could become the undisputed experts in yours.

FOUNDER’S PLEDGE
Hesham Zaki
Real Estate
REJECTED
E-Commerce
REJECTED
Restaurants
REJECTED
Dental Clinics 100% Focus
ACCEPTED
No More Templates

The Cure for the
‘Vanilla’ Agency.

Most agencies operate like factories. They take a strategy that worked for a pizza shop, swap the logo, and sell it to a dental surgeon. We call this “Vanilla Marketing.” It looks nice, but it lacks clinical depth.

We are the antidote. We don’t use templates. We build Bespoke Patient Funnels rooted in the psychology of healthcare. We know the difference between a “Lead” and a “Patient,” and we know that a £25k implant case requires a different touch than a £10 lunch special.

Generic Agency
“We deliver clicks & traffic.”
❌ VANITY METRICS
Our Agency
“We deliver booked surgeries.”
✅ REVENUE METRICS
The Founder’s Message

Why Generalists Fail in Dentistry

Hosted by Hesham Zaki
Live Client Access
VIEW: ADMIN
Ad Spend (Exact)
£4,250.00
Patient Names
Visible
Call Recordings
Listen Live
The “Glass Box” Protocol

We Have Nothing
To Hide.

Most agencies treat your data like a “Black Box.” They take your money, hide the work, and send you a confusing PDF once a month.

We operate inside a Glass Box. You get 24/7 access to our live dashboards. You see exactly how much ad budget was spent (down to the penny), who called, what they said, and which treatment they booked.

The Data Guarantee

We never mark up your ad spend. You pay Google/Meta directly. We charge a flat management fee. No hidden margins. No “proprietary fees.” Just 100% clean data.

Real-Time Reports
Zero Markup
Efficiency Protocol

No Interns.
No Middlemen.

Big agencies are bloated. You pay for their fancy offices, their HR departments, and their layers of “Account Managers” who just pass messages back and forth.

We operate like a Digital Seal Team. We are a small, elite unit of senior strategists. When you have a question, you don’t call a “customer support rep”—you text the person actually running your ads.

Speed: Changes executed in hours, not weeks.
Experience: Only senior experts touch the account.
OLD MODEL
CEO
VP
Acc.
You
AGILE EXECUTION
OUR MODEL
Strategist
You
TERRITORY LOCKED
Your Practice
CONFLICT DETECTED
Application Declined
The No-Conflict Covenant

We Pick a Winner.
We Make Sure It’s You.

There is only one spot at the top of Google. It is ethically impossible to promise that spot to two dentists in the same town.

We practice Strict Territory Exclusivity. Once we partner with you, your catchment area is locked. If your competitor calls us next week offering double the money, we will turn them down. We don’t play both sides of the fence.

The “First Mover” Advantage

Since we can only accept one partner per radius, procrastination is risky. Securing your territory today blocks your competition from hiring us tomorrow.

We Are Not for
Everyone.

We are a boutique firm, not a call center. To maintain our “Seal Team” standard, we cap our client roster. We carefully vet every practice before we send a proposal.

Who We Reject

  • The “Coupon Clippers”

    Practices looking for the “cheapest” marketing. We are premium, and our results cost money.

  • The “Micromanagers”

    Dentists who want to play marketer. We need partners who trust us to fly the plane.

  • The “Churn & Burn” Clinics

    If you don’t care about clinical excellence and patient outcomes, we won’t promote you.

IDEAL PARTNER PROFILE

Who We Accept

  • The Growth-Minded Surgeon

    You view marketing as an investment, not an expense. You want to scale to £1M+ in revenue.

  • The Clinical Authority

    You are excellent at what you do. Our marketing amplifies your existing reputation.

  • The “Ready to Scale”

    You have the chair time and the team capacity to handle 10-20 new implant starts per month.

Limited Availability: 1 Partner Per Area

Ready to Dominate Your
Local Catchment?

Your competitors in Edinburgh are already optimizing. Secure your postcode exclusivity before they do. We turn your website into a 24/7 private patient acquisition machine.

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