Specialist Orthodontic SEO

Fill Your Chair with
Aligner Starts.

Stop chasing low-value “free consult” hunters. We target the high-intent adults searching for “Invisalign Cost” and “Clear Braces” right now.

Calculate Growth Potential
Focus: High-Ticket Private
Case Velocity
Live Practice Data
+18% MOM
84
Leads / Mo
42
Consults
28
New Case Starts
Est. Value
£112k

One Practice.
Two Distinct Buyers.

Most ortho websites fail because they treat all traffic the same. We build Dual-Track Funnels: one that speaks to the safety-conscious parent, and one that speaks to the esthetic-conscious adult.

VS

The “Decision Maker” Mom

She isn’t buying “straight teeth”—she is buying confidence for her child. She cares about logistics, safety, and financing.

Target Keywords
“Best Orthodontist for Kids” “Teen Braces Cost”
Offer: Free Growth Assessment

The Professional Adult

They are buying “discretion.” They want to fix their smile without looking like a teenager. They care about speed and esthetics.

Target Keywords
“Invisalign Cost” “Hidden Braces”
Offer: Virtual Smile Consult
The Revenue Spike Protocol

Sold-Out
Invisalign Open Days.

Standard SEO builds long-term growth. But sometimes, you need a cash injection now.

We execute “Open Day” sprint campaigns. We create a dedicated landing page optimized for “Invisalign Offers” in your city, drive high-intent local traffic for 2 weeks, and fill your Saturday schedule with pre-qualified deposits.

£40k+
Production in 1 Day
0
No-Shows (Deposit Paid)
VIP Open Day
Exclusive Savings Event
SATURDAY 24th
09:00 AM Sarah J.
TAKEN
10:00 AM Michael B.
TAKEN
11:00 AM New Booking…
FILLING FAST
12:00 PM Emma W.
TAKEN
The “Vanity Metric” Trap

Volume is Vanity.
Profit is Sanity.

Many agencies brag about ranking you for “Braces.” But “Braces” is a keyword for teenagers and NHS patients looking for free treatment.

We ignore the “Tire Kickers.” We optimize your site for High-Commercial Intent keywords like “Invisalign Cost [City]” and “Clear Aligner Financing.” These searchers have already decided to buy; they are just looking for who to pay.

vs

A lead searching for “Cheap Braces” has a 12% close rate.
A lead searching for “Invisalign Cost” has a 48% close rate.

Keyword Profitability Analysis

“Cheap Braces”
Audience: Price Shoppers
LOW MARGIN
TARGET
“Invisalign Cost”
Audience: Working Pros
HIGH MARGIN
“Best Orthodontist”
Audience: Quality Seekers
HIGH MARGIN
The “Diamond” Fallacy

Outrank the
Diamond Providers.

You don’t need to be a “Diamond Apex” provider to rank #1. In fact, the big providers often make a fatal mistake: they try to target everywhere, so they end up ranking nowhere.

Google’s algorithm favors Hyper-Local Relevance over “Status Badges.” We help agile, independent orthodontists dominate their specific 5-mile radius, stealing market share from the corporate giants just down the road.

  • Targeted Landing Pages: We build pages for specific neighborhoods (e.g., “Invisalign [Suburb Name]”), which big chains ignore.
  • Personalized Reviews: We generate reviews mentioning specific treatments (“Teen Invisalign”), signaling relevance to Google.
Diamond Provider
Too Broad (0% Relevance)
Corporate Chain
Generic Content
Your Practice
“Invisalign [Your City]”
“Clear Braces Near Me”
“Teen Orthodontist”
Visual Search Protocol

Win the
Google Image Search.

Orthodontics is an emotional purchase. 40% of patients start their journey by searching for “Invisalign Before and After” or “Overbite Correction.”

We turn your case photos into traffic magnets. We use advanced Schema Markup and Geo-Tagging on every image, ensuring your results appear right at the top of Google Images when local patients are looking for proof.

Optimization Checklist:

Alt Text: “Adult Invisalign Crowding Correction [City Name]”
File Size: WebP format for sub-100ms loading.
google.com/search?q=invisalign+before+after
#1 RESULT
Deep Bite Fix – [Your City]
<schema:ImageObject>
  creator: “Your Practice”
  contentLocation: “City”
</schema>
Limited Availability: 1 Partner Per Area

Ready to Dominate Your
Local Catchment?

Your competitors in Edinburgh are already optimizing. Secure your postcode exclusivity before they do. We turn your website into a 24/7 private patient acquisition machine.

View Case Studies

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