Latest News & Strategies

The dental market has evolved dramatically, and generic keywords like “dentist near me” no longer deliver the high-value patients your practice needs. With over 200 practices competing in markets like Edinburgh alone, success in 2026 demands a sophisticated approach focused on treatment-specific, location-modified keywords that capture patients at the exact moment they’re ready to book. […]

The dental industry is at a crossroads. While routine cleanings have long been the bread and butter of patient acquisition, savvy practices are discovering that marketing low-margin procedures is no longer a sustainable growth strategy. The most successful dental practices in 2025 are shifting their focus toward high-value procedures like dental implants and Invisalign, implementing […]