General Practice Growth System

Acquire Families for
Dental Offices

A “one-off” emergency patient is worth £200. A loyal family is worth £15,000+.

We don’t just chase clicks. We help Dental Offices build hyper-local SEO moats that reach the real household decision-maker—parents and families. The result? Hygiene columns filled with patients who stay longer, pay on time, and refer your practice for years.

Audit My Local Visibility
Focus: Retention & LTV
Patient Lifetime Value (5 Years)
£15,400
+ Referral Multiplier Active
👩
The “Gatekeeper”
Initial SEO Conversion
+£3k
👨
Spouse Referral
Internal Marketing
+£3k
👶
Children (x2)
Hygiene & Ortho
+£9k
🦷
📅
Map Pack Domination

Build a Local SEO Moat
for Dental Offices

For General Dentistry, “Convenience” is the #1 ranking factor. 90% of your new patients live or work within a 3-mile radius of your front door.

We ignore the “whole city.” We focus purely on Hyper-Local SEO. We optimize your Google Business Profile to dominate the “Map Pack” for every street, school, and subdivision in your immediate zone.

3x

The “Map Pack” Effect

Ranking in the “Top 3” on Google Maps drives 3x more calls than ranking #1 in organic search results below the map.

YOU (Rank #1)
B
Competitor
C
Competitor
The Decision Maker

She Makes
90% of the Calls.

Here is the brutal truth: Men don’t book dentist appointments. Moms do. They book for themselves, the kids, and the husband.

Most dental sites are designed by men, for men. They are cold and clinical. We design for the “Gatekeeper.” We optimize your site for Safety, Logistics, and Convenience—the three triggers that convince a mother to trust you with her family.

The “Mom-Approved” Checklist:

Logistics: “Can I book the whole family in one block?”
Anxiety: “Is this doctor gentle with kids?”
Proof: “What do other moms say?” (Reviews)
👩

The “Chief Medical Officer”

Household of 4 • Busy Professional

Time-Poor Safety-First Hates Forms
We Optimise For:
“Family Block Appointments”
We Highlight:
“Pediatric Sedation & Comfort”
We Showcase:
“500+ 5-Star Mom Reviews”
The Profit Protocol

From £80 Cleaning to
£3,000 Treatment Plan.

Hygiene keeps the lights on, but Restorative builds wealth. The problem is, most patients view a check-up as “just a cleaning.”

We install an “Automated Handoff System.” We use email automation to educate your hygiene patients about Invisalign and Veneers before their appointment. This primes them to ask you for cosmetic work.

The “Pre-Suasion” Effect
Patients who receive educational content pre-visit have a 35% higher case acceptance rate.
Patient Revenue Stack
LIVE DATA
🪥
Routine Hygiene
Standard Appointment
£80
SMART NURTURE ACTIVE
Cosmetic Case Accepted
Invisalign + Whitening
£3,500
Standard Emergency
Low Retention
“Toothache” -> Extraction -> Patient Vanishes
TARGETED LEAD
High Retention
“Broken Veneer” (Cosmetic Intent)
Immediate Repair (£400)
Full Exam & Clean Booked (£150)
The Stabilization Pivot

Stop the
‘One-Night Stand’ Patient.

Most practices hate emergency patients because they are chaotic and transactional. They come for the painkiller and leave before the cure.

We change the targeting. Instead of just ranking for “Emergency Dentist” (which attracts low-value pain cases), we target high-value emergencies like “Chipped Front Tooth” or “Lost Crown.” These patients care about esthetics, not just pain relief, making them 5x more likely to accept a full treatment plan.

The “Same-Day” Promise

We build dedicated landing pages that promise “Same Day Stabilization.” This captures the lead instantly, but our email follow-up sequence is designed to transition them into your hygiene program immediately after the emergency is resolved.

Automated Social Proof

Bury Your Competitors
Under 5 Stars.

In General Dentistry, the practice with the most reviews wins the click. It’s that simple. If you have 48 reviews and the guy down the street has 400, you are invisible.

We don’t leave reputation to chance. We install an “SMS Feedback Loop.” As soon as a patient leaves the chair, they get a text. One click, 5 stars. We automate Review Velocity, ensuring you add 10-20 new reviews every month.

Average Practice
1.2
New Reviews / Month
With Our System
18.5
New Reviews / Month
★★★★★
Just Now
“Best dentist I’ve ever been to. The staff were so friendly and the SMS appointment reminders are a life saver…”
Keyword Portfolio Theory

Immediate Cash Flow vs.
Long-Term Wealth.

A healthy practice needs two types of patients.

1. The Reactive Patient (The “Pain” Search): They need you now. They search for “Root Canal” or “Extraction.” They bring immediate revenue but often don’t stay.

2. The Preventative Patient (The “Growth” Search): They are looking for a dental home. They search for “Best Family Dentist.” They take longer to convert, but they stay for 10 years.

The “Balanced” Funnel

We don’t choose one. We build content silos for both. We fill your schedule this week with “Pain” keywords, and we secure your retirement with “Family” keywords.

VS
Reactive (Pain)
High Urgency
“Tooth Extraction”
Intent: 9/10 LTV: Low
High Urgency
“Emergency Root Canal”
Intent: 10/10 LTV: Med
Preventative (Growth)
High Retention
“Kids Dentist Near Me”
Intent: 6/10 LTV: High
High Retention
“Dental Checkup Cost”
Intent: 7/10 LTV: Max
Limited Availability: 1 Partner Per Area

Ready to Dominate Your
Local Catchment?

Your competitors in Edinburgh are already optimizing. Secure your postcode exclusivity before they do. We turn your website into a 24/7 private patient acquisition machine.

Learn how we helped 100 top brands gain success